Our Story

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EST. 2014

Living for dockside cocktails, summer nights, and champagne toasts at sunset. We're all about capturing the magic of making memories in the places that mean the most to you.

Founders and Iowa State alumna Laura Bjornstad and Samantha Ring started Boat House Apparel with the goal of fusing quality fashion and style for lake life.

Growing up in Okoboji and working in the industry for several years, Laura knew there was an opportunity to bring a fresh new shopping experience to the area.

Laura and Sam launched their business by creating a glorified lemonade stand to sell their original graphic tee line, calling it their “pop up” shop alongside launching their website. As the popularity grew they moved from selling out of their stand to their first retail shop in Arnolds Park, Iowa.

The collection grew to include constantly evolving graphics designed by Sam and an expansion into accessories and home items.

The duo now own and operate two locations – their flagship store in Arnolds Park and the cutest little shop in Georgetown (DC).